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Joshua Mack & Co.

Communications and technology for media and nonprofits

March 18, 2013 By josh mack

Local TV News Is Following Print’s Path, Study Says – NYTimes.com

The report also highlighted the results of a new Pew survey that asked Americans whether they had heard much about the financial challenges that the news industry faces, like the steep decline in newspaper advertising revenue.

Sixty percent of the respondents said they had heard little or nothing, indicating that “awareness of the industry’s financial struggles is limited,” the report said. But some have sensed the results: 31 percent of respondents said they “have stopped turning to a news outlet because it no longer provided them with the news they were accustomed to getting.”

The report’s authors did find, as in prior years, a robust public appetite for news. Digital news sources are now used daily by 50 percent of Americans, according to Pew’s survey, making the Internet nearly as important a source as television. Mobile phones and tablets were mostly responsible for the surge in digital news consumption.

 

Local TV News Is Following Print’s Path, Study Says – NYTimes.com.

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