We have just launched a product called TitlePager which makes author websites with the click of a button. We’ve been working with authors for years and doing some product work with dynamic data so the two came together to fill a need we saw in the market. TitlePager pulls the essential elements of a book marketing site together automatically. Then the author can (optionally) add reviews, events, video, and an excerpt and other elements. They can add a custom sub-domain or use a custom domain if they have one.
We launched a new site for Dan Zanes, a musician, who is often in rotation in our houses. One of Dan’s goals is to make his music accessible and encourage people to play more and start family bands. The site keeps fans up to date and also has a songbook with lyrics and guitar chords for easy playing and video lessons. We worked with his in house designer who took iconic illustrations from his albums to create the headers and buttons that carried his whimsical look and feel to the site. The chords on the song pages come from a really interesting js library and project called jtab.
Launched a new site for the Cynthia D’Aprix Sweeney, the author of The Nest one of most anticipated books of Spring 2006.
Our best smelling client, Funkless is a natural deodorant formulated and tested by a pilates instructor. We built this site on Squarespace to give the client an easy to manage experience that can also handle his upcoming e-commerce requirements.
ChinaFilmInsider.com is a b2b site that reports on the largest growing film market. We worked with the editor to plan, design, and produce a site with a mobile first point of view to bring features, news roundups, stock prices, box office, events, and a directory to readers through the site and weekly e-mail. We also provided extensive training and support for the editorial staff post launch.
We launched Kafkacare.com in August for a cosmetic dermatology, anti-aging, and wellness practice in Manhattan. We designed, planned, wrote, added e-commerce, and manage the monthly adwords and seo on an ongoing basis for the client.
Challenge: Integrating the digital operations more smoothly into the editorial, production, and business operations of a monthly non-profit magazine with a hundred + year old history.
The Progressive is a 100-year-old magazine published in Madison, Wisconsin. We started working with them when they needed a reliable resource to support their sites during a time of organizational change in the Fall of 2014. They have multiple Drupal based websites which we have maintained and optimized. Drupal is not my favorite platform for publishers. It is very powerful and can run great multi-member blog hubs but it requires constant updates, and coordination of modules. The work for The Progressive has run the gamut from outlining a more effective digital strategy that has led to month-over-month growth, stabilizing their hosting environment, and making design and editorial enhancements to the core progressive.org site so that the site can be more integrated with the other publishing and operational elements of the organization.
Challenge: Creating a site and newsletter for a large public elementary school that integrates a very active school and PTA while maintaining its integrity while being updated by a rotating group of editors.
We worked with the administration and the PTA of PS321 to create a new digital presence (e-mail messaging as well) that can convey school news and policies as well as information from a very active PTA. at this large and sought after k-5 elementary school in Park Slope. Built on a responsive framework the site receives over 50% of its visits from mobile or tablet devices. Updated semi-weekly by multiple editors it keeps up its design and structural integrity. The site has the ability to create multiple forms that take in information and payment for activities, and a calendar.
We are thrilled to have gotten the chance to work with Dances For A Variable Population a dance company that works with the elderly throughout NYC. In addition to performances by the core company they work with older performers and have a series of free workshops at Senior Centers and other community spaces throughout NYC.
We worked with them to restructure the way their information is presented to a variety of user groups; funders, fellow artists, and class participants and built them a responsive site based on a parallax WordPress theme. The site has a photo galleries, a calendar, email registration, and social and sharing elements.
Challenge: Creating an in-depth one page site for an academic book with broader appeal for a first-time author.
We created a site for the history professor and author Nina Kushner who needed an online presence for her book Erotic Exchanges: The World of Elite Prostitution in Eighteenth Century Paris. The site is also a proof of concept for a responsive one page book site. Online activity around a title like this takes place on; Amazon and Barnes & Noble, on review pages and sites of both traditional media and blogs, on goodreads, on Twitter & Facebook, and even the Publisher’s site. So a single page book site isn’t to become a destination but to serve as an online reference that the author can control and a place where someone who is following a link. The site is responsive and works on laptop, tablet, and phone. It provides a summary, an excerpt that is inline and can be read on all the devices, it holds links to a few reviews, and provides links to buy. The site can also be expanded to be rather deep with a blog, a calendar, a mailing list.
We believe that authors should also develop sites like this for their titles that tie in and complement their author sites. In Nina’s case it was her first book, she wasn’t blogging but most importantly the name of the book determined the URL where we built the site. As you can imagine the name was not available.
Nina is coming out with another book and also is planning on doing some blogging so the site will soon have another iteration.